About

We are a fiercely independent creative communications agency, with offices in London, Shanghai, Hamburg, Milan and Los Angeles. Since our foundation in 1980 by one of the greats of advertising, Tim Delaney, we have always championed a strategy-led approach to our work, rooted in the belief that "it’s not an idea unless it changes a business". With the focus on creating unfair competitive advantage and driving irrational preference for our clients' brands, the team of curious talent at Leagas Delaney develop long-term communication ideas that deliver results.

Our People

Tim Delaney
Chairman & Executive Creative Director

Tim founded Leagas Delaney and over the years has won countless awards for his work, notably Britain’s D&AD, America’s One Show and Cannes Lions. He was the President of D&AD and 3 years later received The D&AD President’s Award and The Creative Circle President’s Award. The British Television Awards Lifetime Achievement Award has also been bestowed on Tim in recognition of his contribution to the communications industry. He was inducted into The One Show Advertising Hall of Fame in America in 2007, Campaign's British Advertising Hall of Fame in 2008 and China Advertising’s Hall of Fame in 2017.

Tim is the only creative lead in history to be inducted into the Hall of Fame in the USA, Europe and China. He remains a working copywriter and leads the creative team at the agency.

Margaret Johnson
Group CEO

Margaret joined Leagas Delaney London as Head of Strategy and Communications Planning in 1995. She was appointed as Group CEO of the agency in 2007. Over the years Margaret has been instrumental in developing brand and communication strategies for companies such as InterContinental Hotels & Resorts, Patek Philippe, ECCO, Timberland, Glenfiddich, Penfolds. feelunique.com and Value Retail.

In 2O06 Margaret was appointed as a Non- Exec of the Admiral Group. Post her retirement from the main Board in 2106 Margaret became member of the Confused and international price comparison boards of the Admiral Group.

Margaret is Co-Chair of the Tiffany Circle - the women’s philanthropy group who work on behalf of the Red Cross. Margaret was awarded an OBE in the 2013 New Year’s Honours List for her services to the creative industry and voluntary services.

Fergus Hay
Chief Executive Officer

In March 2017 after 8 years living abroad, Fergus returned to London as CEO and partner at Leagas Delaney to lead the agency through a transformative era.

He arrived from Social@Ogilvy APAC, Asia's largest social media agency, where he was the Regional Managing Director.

Throughout his career, Fergus helped clients develop integrated marketing campaigns and navigate the digital consumer landscape in London, New York, Chicago, Hong Kong and Singapore on brands such as British Airways, Barclays, Coca Cola, Britvic, SC Johnson and Unilever.

Ellen Chng
Head of Operations

Ellen joined Leagas Delaney in July 2017. She came from digital agency Critical Mass, where she worked with Citibank on their digital transformation programme. She also worked with Singapore Airlines and Singapore Tourism board during her 3 years stint in Singapore. Before that she spent over a decade running digital and operations departments across BBH and Saint London, and led the UX campaigns for Virgin Atlantic and Barnando’s.

Ellen now provides overall direction across all disciplines agency disciplines, from above the line to digital comms to product design.

Dan Hauck
Global Chief Strategy Officer

Dan joined Leagas Delaney after serving as CMO at Arrival, an electric vehicle company. Previously Dan served as a Head of Strategy at an innovations agency Redscout Consulting, where he crafted a new product architecture for Boots, built a new digital-first marketing model - the ‘Engagement Loop’ - for Sony Music and helped Bacardi to get back to their roots. Before that at BBH Dan led the strategy department of over 40 strategists. He was the mastermind behind global wins of Clarks and British Airways as well as campaign ‘Make Love not War’ for Lynx/Axe at his previous agency BBH.

Together with Fergus and Tim, he is looking after our established brands as well as help tech-enabled hypergrowth clients to future proof.

Monika Zalaite
Head of New Business and Marketing

Monika's first job was at Saatchi & Saatchi in her native Lithuania. Since then she has worked client side in Hong Kong and then upon her move to London has consulted for brands such as Jaguar Land Rover, Nestle and Sony Mobile. She joined Leagas Delaney after three years at Creativebrief where she focused on helping brands such as Virgin Atlantic, PepsiCo, LinkedIn and Starbucks amongst others to find the right agency partners. As such, she has a strong insight into the inner workings and challenges of marketers and their agency rosters, as well as great insights into topical marketing trends.