It's only an idea if it changes a business.

Patek Philippe – Ladies

The watch launch that signifies a sign of the times

Investec

Turning a bank into a firm favourite

The Royal British Legion

Saying thank you to the WW1 generation

The London Essence Company

Making a premium tonic iconic

Royal Salute

Introducing the New Royals

Thoughts

Why Amazon's brief flirtation with celebrity endorsements could mean business