The Royal British Legion

Saying thank you to the WW1 generation

Creating the most important charity brand campaign in 100 years to say thank you to the whole of the WWI generation and the legacy they’ve left behind for us.

2018 marked the centenary of the end of the First World War and Leagas Delaney were tasked with developing a campaign for the Royal British Legion that not only recognised the sacrifices made by the Armed Forces, but by also saying thank you to those men, women and children who remained on the Home Front, and the legacy that flowered out of the hardship.

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