The Royal British Legion
Every Poppy Counts
'Every Poppy Counts' is a campaign on social which highlights the unusual circumstances under which the Poppy Appeal is taking place this year and reminds the nation that there are numerous ways to get involved. From posting a hand-drawn poppy in your window to baking muffins with poppies on top. And the more prosaic ways like printing out a poppy, using a QR code. As the line suggests in the remarkable days every poppy certainly does count.