The Royal British Legion
They Still Go
Leagas Delaney is very proud to have worked with The Royal British Legion on "They Still Go", a campaign which showcases the pivotal role The Royal British Legion plays in the lives of current and former service personnel and highlights the broad, perennial nature of the support it offers.
The emotional film is narrated by actor Mark Strong and reminds viewers of the risks and dangers faced by our service personnel, punctuated by the drumbeat-like cadence that despite this “They Still Go”.
Long and short-form social video includes emotional interviews with ex-service personnel, their partners and their parents, exploring in-depth how their military service has affected their lives and how The Royal British Legion has supported them.
The campaign will be shown across ITV and Channel 4’s leading programming, including Great British Bake Off, Britain’s Got Talent: Champions and the Rugby World Cup during September and October. The conversation will continue online with social activity targeted at specific programme times.