Turning a tonic into an icon

Britvic came to us with a challenger to the highly successful Fevertree: London Essence. The backstory of the company was that it was a distributor of essences in the early part of the 20th Century. So with authentic credentials established, we were able to position the brand as a more sophisticated choice in the upscale bars in cities across the world. Striking photography and witty, knowing, headlines created a personality for London Essence that spoke to discerning, in-the-know barflies.