The London Essence Company

Making a premium tonic iconic

Taking on category leaders with smart positioning and witty communication to launch a range of premium tonics for discerning cocktail drinkers.

The magic lies in the relationship between the tonic and the gin. The distilled essences in The London Essence Company’s range of premium tonics accentuate the taste profile of gin, but more importantly, the finer the gin, the more elevated the flavour profile. This was a superlative tonic, for superlative gins – a thought that became a clever positioning mechanism. By associating London Essence with the world’s finest spirits, we could elevate them above the premium and into a new super-premium category.

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