Royal Salute

Introducing the New Royals

Re-establishing the prestigious brand with a new generation of premium whiskey drinkers by modernising and redefining it’s royal roots.

Royal Salute is the second largest prestige Scotch whisky brand in the world. But it’s at risk – although it’s seen as luxurious and prestigious, it’s starting to be perceived as old-fashioned and needed to establish itself with a new generation of prestige audiences through a multi-channel, global campaign that highlights the brand’s rich heritage through a contemporary lens. Ultimately, Royal Salute wanted to reassert its position as the ultimate scotch whisky.

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