Patek Philippe

Rituals of my life

Independent creative agency Leagas Delaney has unveiled its new digital campaign for Patek Philippe — 'Rituals of My Life' which launched today across eighteen markets, to celebrate the launch of the Manufacture's latest timepieces for their iconic Ladies' Twenty~4 collection.

The creative campaign's core premise centres on elegantly showcasing the precious, personal moments that punctuate a modern woman's multi-faceted life. Led by a series of short films, these 'rituals' drew inspiration from the habits and behaviours of the Twenty~4 target audience, who have been increasingly sharing their personal and treasured routines on their social channels, for others to appreciate and admire.