Patek Philippe – Ladies

The watch launch that signifies a sign of the times

Launching Patek Philippe’s new Ladies Twenty-4 Automatic wristwatch with a campaign that celebrates modern, contemporary women and their rich, multifaceted lives, whilst also staying true to the original values of the discerning brand.

In 2018, twenty years after its predecessor, we were tasked with the global launch of the new version, the Twenty-4 Automatic. The new Twenty-4 Automatic is a product for a modern, highly capable, independent person. It talks to a woman about herself and her feelings. She is confident and not trying to blend in; a high achiever on her own terms, with a global outlook. She is ready to “Begin your own tradition”.

Show more Show less