Patek Philippe
Ladies Twenty-4
When we launched a new Ladies watch, we chose not to use the Mother/Daughter theme. Instead, we challenged the perceived status of women in the luxury watch category, changing it from glamorous and tokenistic to an expression of the personal values of a modern, independent, self - supporting woman.
By encouraging women to 'Begin Your Own Tradition' we welcomed them to the Patek Philippe world on their terms.
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