Ladies Twenty-4

Global integrated consumer and retail campaign. 

After the launch of the new Ladies Twenty-4 campaign, the demand for the watch continues to far outstrip the supply.

Twenty years ago, Patek Philippe didn’t have a desirable ladies’ watch to rival Rolex and Cartier. We helped them with the positioning, naming and creation of a global campaign that would turn a ladies’ watch Twenty-four into an iconic piece globally.

We ensured we deliver sustainable growth of the ladies’ watch business by constantly evolving and rejuvenating the brand expression over the years, all without compromising company and brand values.

Our campaign “Begin your own tradition” is the latest outcome of the long-term strategic and creative platform that we apply to solve our client's business challenges.

The campaign has delivered a 41% uplift in awareness of Patek Philippe brand among women. Most importantly, we helped them grow their business amongst the new generation of younger ladies.