Patek Philippe

Ladies Twenty-4

When we launched a new Ladies  watch, we chose not to use the Mother/Daughter theme. Instead, we challenged the perceived status of women in the luxury watch  category, changing it from glamorous and tokenistic to an expression of the personal values of a modern, independent, self - supporting woman.

By encouraging women to 'Begin Your Own Tradition' we welcomed them to the Patek Philippe world on their terms.