Patek Philippe have - like many industries – had to reimagine their approach to product launches in 2020. The traditional approach involved introducing the majority of their new watches at one annual event, Baselworld. But, with its forced cancellation, we helped them move to a digital launch strategy.
This was showcased in November with the launch of the iconic Grande Sonnerie – a chiming watch that was seen by many as the final piece of the jigsaw for Patek Philippe’s unparalleled Grande Complications collection.
We developed and delivered a three-stage, pure digital launch campaign for the watch, ensuring core target audiences were engaged and involved with informative and rich content, both before, during and after the launch itself.