Turning a bank into a firm favourite

Using Investec’s tactical sponsorship of the 2018 Epsom Derby as a vehicle to intuitively communicate the financial institution’s energy and solution focused culture and brand values.

We identified a significant link between what the target audience enjoyed about horse racing and what they needed from their financial partners. At its finest, horse racing is a combination of acting fast and thinking smart, which is also fundamental to Investec’s internal culture of ‘We find a way.’ This gave us our proposition for the campaign – ‘The greatest winners outwit the field.’

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