Investec Private Bank
Redefining the meaning of success
Doubled brand awareness in the UK. Climbed from 11th to 5th for front-of-mind High Net Worth awareness since 2017. Almost half of HNWIs would consider Investec Private Bank.
With only 4% spontaneous awareness in the UK, Investec Private Bank needed a strong campaign to address their ambitious business requirements and establish meaningful awareness in a market dominated by traditional Private Banks.
To make an impact, we needed to unsettle our intelligent and confident audience. We gave Investec a stand out visual identity and a tone of voice that speaks directly to them. Our campaign showcased IPB's values and product offerings to demonstrate how they mirror the values and requirements of their potential customers.
The campaign recognises that ambitious individuals are driven by creativity and goals, not just by wealth. Therefore, the campaign aims to redefine success and to encourage our audience to think about IPB as helping them achieve their version of success.
Investec is already on target to achieve their commercial results for this year.