Investec Private Banking

Redefining the meaning of success

With only 6% spontaneous awareness, Investec private bank needed a strong campaign to address their ambitious business requirements and establish meaningful awareness in a market dominated by traditional Private Banks.

To make an impact, we needed to introduce ourselves in a way which unsettles our intelligent and confident audience. We created a campaign which showcases IPBs values and product offerings, demonstrating how they mirror the values and requirements of our potential customers.

It recognises that ambitious individuals are driven by creativity and goals rather than wealth itself. Therefore, the campaign aims to redefine success and to encourage our audience to think about Investec private bank as one helping them achieve their version of success.

Our target was to generate 800 new clients per year, and whilst the campaign is still in its early stages, we’re driving over 4,000 potential clients to the site per month.