Creating a new category for a chocolate brand

We co-created and launched a new brand, building a new exciting category in chocolate

Firetree is a start-up chocolate brand that had identified a clear gap in the market for a super-premium brand. 

Working collaboratively, we were tasked with creating a brand to disrupt the category.  We shaped the identity of the Firetree brand by leveraging its core USP: the unique taste notes of Firetree chocolate are influenced by the unusual origin of Firetree’s cocoa beans; they are harvested from remote volcanic islands.

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