Creating a new brand for the charity's new mission
Brand identity and brand world.
Helping the charity to futureproof and promote coexistence between humans and animals.
Co-founded by the British travel writer and conservationist, Mark Shand, Elephant Family is determined to honour his spirit, by raising funds through art and adventure. Their keystone work in Asian elephant conservation has brought them fame through campaigns and events such as Elephant Parade India, The Animal Ball, The Big Egg Hunt and Travels to my Elephant.
With mounting environmental concerns, this dynamic charity whose mission it is to save the Asian elephant and other forgotten species from extinction, have broadened their horizons and began to focus on the coexistence between humans and animals.
To highlight their new platform CoExistence, they came to us for a brand structure and identity for their US market. The design identity needed to serve for the years ahead; able to flex from optimistic and simple, for events and exhibitions, to more informed and confident, better suit conservation conferences. Ultimately, we wanted to represent the charity's energy and positivity. We also created a website and a manifesto film for the Animal Ball as a call to action for donations.