Chubb

Cyber Security

Chubb is the biggest insurance company in the world. (Not to be confused with the UK company who make locks.) We met them first on a project addressing HNWIs surprising lack of insurance for the objects they valued most.

Next, we helped mount a digital-only  B-to-B campaign talking about the risks involved in cyber security. More recently, we are working on a new positioning for their Major Accounts programme which talks to the C-Suite in some of the biggest companies in Europe. Our job: to bring some humanity to the Chubb tone of voice and use it to differentiate when products are often seen as generic.