The Pleasure of Precision Engineering
Our strategic and creative platform - "The Pleasure of Precision Engineering" – celebrated the quality of the Bosch products, so important to a group known as Quality Passionates.
However, simply highlighting the products’ positive role in the household was not enough. So instead of a series of disconnected innovation stories, we produced a philosophy which gave societal meaning to the benefits of different appliances.
'Bosch believes we shouldn’t waste water'. That’s why we invented iDOS technology that saves water and detergent by measuring how much is needed. We did the same for food: 'Bosch believes we shouldn’t waste food'.
We knew linking innovations to societal concerns would resonate; it was also was a first in the category.