The Pleasure of Precision Engineering
Bosch is a historic, trusted brand. However, they were increasingly under threat from high-spending competitors and a lacking of a distinctive communications platform to stand out from the crowd.
We learned of the passion and determination behind Bosch precision-engineered Home Appliances to ensure they work perfectly and are designed to reassuringly last. Beyond unmatched reliability, Bosch engineers have been creating innovations that can truly make a rewarding difference to people and the world’s sustainability; from i-DOS technology in washing machines to save water, to VitaFresh technology in fridges to preserve food for longer.
In other words, Bosch products bring pleasure to those who use them – from simple pleasures of a product that works perfectly, to the greater pleasure of making a difference.
This thought brought us to the platform: The Pleasure of Precision Engineering.
Our creative message “Bosch has a view”, combined with calm, premium visuals and strong branding has broken all Kantar MB Link standards records. It is now rolling out across all core regions – starting with Central Europe, Nordics and Eastern Europe.