Ballantine's Artist Edition
We have worked with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle, packing design and an accompanying film marks the global launch of Ballantine’s limited-edition 17-year-old prestige Scotch whisky.
Leagas Delaney’s in-house content studio collaborated with Brooklyn artist Scott Albrecht for the campaign, to create a nostalgic homage to creativity, New York City, and Ballantine’s core value ‘Time Well Spent’. Albrecht, who combines abstract typography with vibrant colour, stars in the campaign. He created murals throughout the city, including design at the Brooklyn Ferry Terminal. For this collaboration, Albrecht created a bespoke wooden piece ‘A Shared History’ that blends Ballantine’s brand colours with his own signature palette.
The campaign reflects a more contemporary and dynamic change of direction for the Ballantine’s Prestige brand, as they continue their drive to appeal a younger audience in key markets.