THE ANGELUS FOUNDATION
Why not find out
Two women came into the agency asking for help. Their university attending daughters had both died from legal highs. They formed the Angelus Foundation to help prevent similar heartbreak occurring in other families and needed to publicise its existence.
Learning from past experience, we knew that if the hand of ‘authority’ was behind the messaging, it would be ignored. So our posters simply told the truth about the downside effects of the drugs without attributing it to any organisation. Apart from the chilling warnings, all the audience saw was a url :’whynotfindout.org’