ROYAL BRITISH LEGION
Every Poppy Counts
'Every Poppy Counts' is a social campaign which highlights the unusual circumstances under which the Poppy Appeal took place during Covid, reminding the nation of the numerous creative ways to get involved, from posting a hand-drawn poppy in your window to baking muffins with poppies on top. And more prosaic ways like printing out a poppy, using a QR code. As the campaign showed, every poppy certainly does count.