ROYAL BRITISH LEGION

Every Poppy Counts

'Every Poppy Counts' is a social campaign which highlights the unusual circumstances under which the Poppy Appeal took place during Covid, reminding the nation of the numerous creative ways to get involved, from posting a hand-drawn poppy in your window to baking muffins with poppies on top. And more prosaic ways like printing out a poppy, using a QR code. As the campaign showed, every poppy certainly does count.

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©Leagas Delaney