PATEK PHILIPPE

Rituals of my life

'Rituals of My Life' launched across eighteen markets, to celebrate the launch of Patek Philippe's latest timepieces for their iconic Ladies' Twenty~4 collection.

The creative campaign's core premise centres on elegantly showcasing the precious, personal moments that punctuate a modern woman's multi-faceted life. Led by a series of short films, these 'rituals' drew inspiration from the habits and behaviours of the Twenty~4 target audience, who have been increasingly sharing their personal and treasured routines on their social channels, for others to appreciate and admire.