Creating a ‘category of one’ for the world’s first super-premium chocolate brand.
Firetree is a unique product – an expertly crafted range of single-estate dark chocolate. Each variant with its own distinctive taste notes, created from sustainably sourced cocoa beans harvested from remote, volcanic islands. This distinctive heritage required a stand-out brand idea and visual identity.
We commissioned Andreas Nicolas Fischer, an artist who specialises in algorithm generated art, to develop a unique look and feel – beginning from the packaging, The result was 7 bespoke artworks that represent the smooth texture and natural tastes within. The work extends from pack through to advertising, all owned channels and POS.