FIRETREE

Creating a ‘category of one’ for the world’s first super-premium chocolate brand.

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Firetree is a unique product – an expertly crafted range of single-estate dark chocolate.  Each variant with its own distinctive taste notes, created from sustainably sourced cocoa beans harvested from remote, volcanic islands. This distinctive heritage required a stand-out brand idea and visual identity.

We commissioned Andreas Nicolas Fischer, an artist who specialises in algorithm generated art, to develop a unique look and feel – beginning from the packaging,  The result was 7 bespoke artworks that represent the smooth texture and natural tastes within.  The work extends from pack through to advertising, all owned channels and POS.

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Address

Hend House

233 Shaftesbury Ave

London

WC2H 8EE

©Leagas Delaney