The Making of a Masterpiece
In the competitive world of single malt whisky and high end blends, a wonderful product is not enough. The Dalmore is lauded as amongst the very best single malt whiskies ever made – a claim reflected at auction.
Yet with many new variants arriving to satisfy the needs of the big markets of America and Asia, a personality was also required; one that could somehow match the requirements of the connoisseurs with the younger character of the Asian audiences. Disrupting the stale imagery of traditional was achieved without spending a King’s ransom on production, and on an idea that can develop and bring consistency over the years to come. Very important.