#COSMICFAIL

Pioneering TikTok campaign for Cosmos Direkt

‘#COSMICFAIL’ was created to reframe the world of private liability insurance, for a Gen Z audience. We mobilized the TikTok community, seeding our idea with 50 TikTok influencers. 234,000 TikTok users shared their fail videos using our hashtag, generating over 2 billion views – and counting - on the platform. 

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©Leagas Delaney