POST 34/40 - PICTET 'FAMOUS'

2005 ‘Small conversations’ is how we characterise our poster-like print campaign for Pictet, Switzerland’s pre-eminent financial institution, a campaign that has been running for 17 years. This ad reflected a desire to resolve the paradox of how to publicise a bank that was famously discrete. 

Print has become like some kind of pariah. Yet used with skill it is still a broadcast medium with real power and accuracy. As this campaign has proved for years.

Client: Pictet | Title: ‘Famous’ | Office: London

#40Years40Ads

pictet001

Address

Hend House

233 Shaftesbury Ave

London

WC2H 8EE

©Leagas Delaney