The Royal British Legion #ThankYou100


As we reach one hundred years since the end of World War I, The Royal British Legion, along with a number of recognisable personalities, give thanks to The Great War generation and the legacy they left behind.

The centenary campaign, created by Leagas Delaney, is the culmination of The British Legion’s ‘Thank You’ movement, and features such prominent TV British figures as Bear Grylls and Mark Strong, alongside revered war veteran Lance Sergeant Johnson Beharry VC and Justine Roberts, the founder of Mumsnet.

Running alongside the Poppy Appeal, the campaign aims to not only recognise the sacrifices made by the Armed Forces, but by those men, women and children who remained on the Home Front, and the legacy that flowered out of the hardship.

Acknowledging that their wonderful legacy includes not just ground-breaking social change and works of art, throughout the film, the star-studded cast recognise the pioneering innovations in medicine and technology that came out of the war, such as prosthetics and parachutes.

Article featured in The Drum