The London Essence Co.


We were assigned by Britvic’s incubator arm WiseHead Productions to help shake the premium alcohol mixer category and launch their premium range of The London Essence Co. tonics.

The “Only the most” campaign aims to build brand awareness and reframe what constitutes ‘premium’ in the mixer category and emotionally connect with discerning drinkers. Setting London Essence apart from its competitors, the creative plays on provocative wit with its unique tone of voice, bringing to life the brand’s differentiation of accentuating the finest spirits, rather than masking their flavours, through the use of distilled essences in a category that is dominated by quite functional flavour profiles.