News — 12 Mar 2018
By Leagas Delaney

Leagas Delaney’s transformation continues with whole-new leadership line-up

Independent global creative agency Leagas Delaney has today announced the appointment of three further new hires to its leadership team, as it continues to transform and grow under the direction of CEO Fergus Hay.

The past 10 months has seen a period of rapid transformation and growth since the arrival of partner and CEO Fergus Hay. The first steps Hay took was to appoint Ellen Chng as Head of Operations (May 2017) and Chloe Sweden as Head of Talent and Culture (July 2017) to oversee the transformation of agency personnel.

Fergus Hay, partner & CEO, said:

“Leagas Delaney has all the attributes to re-establish itself as a top-three creative agency. Fiercely independent, we have always believed that “it’s only an idea if it changes business”. Specifically this means using channel-agnostic creative ideas – rooted in commercial analysis – to help a client change the course of their business. Leagas Delaney has always focused on business outcomes, something that resonates with clients who have grown tired of agencies that are more focused on short-term personal award wins than building long-term business value. Our excellent run of recent wins proves the mood and momentum is with us.”

With 50% of the agency’s 65-strong team appointed in the past year, the company has today announced the appointment of three further hires to the leadership team, reporting to Hay.

Owen Dowling joins as a Partner in the newly-created role of Head of Strategy. Owen joins with a wealth of media-neutral thinking having previously been Head of Strategy for Social@Ogilvy, Asia’s largest social media agency, as well as heading up Unilever regionally. He joins from Ogilvy & Mather APAC.

Cristyn Bevan joins in the newly-created role of Head of Client Services.  With an excellent track-record in championing creative ideas that deliver business growth, Bevan is best known for his leadership of the multiple-award-winning Volvo account whilst at Grey as Managing Partner.

Henry Bartlam joins to take up the charge of Head of Account Management. Bartlam joins from Ogilvy & Mather London – having risen rapidly through the Ogilvy ranks from account executive to business director.

Head of Talent and Culture, Chloe Sweden added:

“Our new leadership team is the result of an aggressive talent strategy that focussed on finding modern thinking leaders who are intellectually curious and experienced across the entire commercial and marketing spectrum.

“We’re looking for people who don’t fit the classic ad-agency mold. Whether it’s Owen, also an author of French children’s books, Cristyn, who launched a line of products for Moshi Monsters and founded fishing brand Hoox, or Henry, who founded technology business Biggerplate whilst still at University – each has real commercial experience beyond communications.

“We simply don’t identify ourselves as an advertising agency, but rather a commercially and creatively minded agency of adults who use creative ideas to drive business performance.” View full article