Leagas Delaney wins Wesleyan
Leagas Delaney has been appointed lead strategy and creative agency for the tailor-made financial services firm Wesleyan.
Founded in Birmingham 1841, Wesleyan specialises in offering bespoke financial advice and products to select professional groups, specifically GPs, hospital doctors, dentists, teachers and lawyers and a range of commercial financial products for the organisations in which they are employed. Wesleyan prides itself on its expertise in each segment, dedicating Financial Consultants who work only within that particular field. As such, the interests of its members remain at its core.
Following a pitch against two other London-based creative agencies, Leagas Delaney won the account with an immediate appointment. Leagas will be helping Wesleyan define their brand purpose for both internal and external communications. The external campaign will launch early 2018.
Fergus Hay, Leagas Delaney CEO, said, “We’re really excited about helping them to unlock their brand identity and create a communictions plan that transforms their business. For us it is only a idea if it changes business.”