Leagas Delaney Wins Tastecard
Leagas Delaney has been appointed lead strategy and creative agency for the UK’s leading diners’ club, tastecard.
Founded with just 150 resturants in 2006 as Tastecard, in 2010 the company expanded to cover thousands of restuarnts all over the UK, becoming simply tastecard. Today, Tastecard has over 3.4 million members and an annual members’ restaurant spend in excess of £600 million.
It was a competitive pitch against two other London based creative agencies. The account is worth £2million. The appointment is with immediate effect and the first new campaign will be breaking on October.
Fergus Hay, Leagas Delaney CEO, said, “Tastecard is revolutionary business, a natural fit with Leagas Delaney and we are very excited to be working with them. Digitally they are really pushing the boundaries and we are showing them new ways to connect with consumer and businesses.”
This win comes just after Leagas’s recent appointments to CareerBuilder.com and BASF Globally.