News — 05 Dec 2018
By Leagas Delaney

Leagas Delaney wins BOSCH Home Appliances

Leagas Delaney today announces its appointment as global lead creative agency for Bosch Home Appliances - part of the BSH Group - following a competitive pitch process involving BBH, Publicis Sapient and Pingüino Torreblanca. Bosch Home Appliances is the category leader in Europe and the largest brand within the wider BSH Group and covers a broad range of modern, precision-engineered household appliances; from washing machines and fridges through to smaller appliances such as vacuums and food processors.

Working with the global brand team, Leagas Delaney have been tasked with developing a strategic and creative platform for the Bosch Home Appliances brand and products that will serve to differentiate in the category and raise consumer consideration, whilst staying loyal to the core brand elements that make Bosch one of the most recognized and respected engineering brands in the world. The first global product campaigns developed from the platform are due to launch in Q1 of 2019

Joerg Gieselmann, Global Executive Vice President at Bosch Home Appliances, said, “The Leagas Delaney team impressed us with their depth of understanding and respect for the Bosch brand and its values, the category and what it will take to help us differentiate and grow. Their strategic rigour and creative ambition means we are excited by what we can achieve together; celebrating our products, the quality of their precision engineering and the pleasure and benefits they can bring to people.

Fergus Hay, CEO at Leagas Delaney, said, “Bosch is an iconic brand with a superb array of products that truly reflect the importance of quality engineering and the positive impact they can have on people’s lives. As lead creative agency, it is our responsibility to ensure that we develop communications and campaigns that respect the quality and integrity of the Bosch brand and products, but in a way that is compelling, relevant and meaningful to the modern consumer.”