Leagas Delaney set to build a brand with substance following new win Careerbuilder.co.uk
Leagas Delaney has been appointed as lead strategy and integrated creative agency for the USA’s largest online job site, CareerBuilder.com as it re-launches in the UK.
Founded in 1995, CareerBuilder operates in the UK and across Europe, United States, Canada and Asia. Its sites, combined with partnerships and acquisitions, give the company a presence in over 60 countries worldwide. CareerBuilder has more than 24 million online visitors a month, with consumers seeking new jobs as well as career advice. They work with over 300,000 employers around the world, including 92% of the Fortune 1000.
In the UK CareerBuilder will be working with Leagas Delaney on a series of category specific launches – the first being as the go to job portal for all nursing staff in the UK.
Fergus Hay, Leagas Delaney CEO said, “CareerBuilder wanted to relaunch its’ brand and increase brand awareness. This is where our thinking excels – our approach to brand execution is embedded in finding the common place between cultural influences and brand credibility. With this in mind, we will deliver the right idea and message to help our client’s business.”
Alex Fourlis, CareerBuilder UK Managing Director said, “This is an exciting growth period for our business and we wanted to work with an agency that has the appetite and talent to develop ideas that can penetrate popular culture. In all of our engagements with Leagas Delaney we have felt the ambition, hunger, talent and creativity that we are looking for.”