Leagas Delaney appointed to challenger brand abc ivf

15/12/2017

Leagas Delaney has been appointed to launch a new challenger brand, an affordable IVF concept called abc ivf.

The idea was created by globally recognised IVF pioneers and the medical professionals of CREATE Fertility and abc ivf has launched with the sole purpose of offering simple, affordable and successful IVF to as many people as possible. Leagas Delaney has created a simple, warm, and premium brand that doesn’t feel low cost and is differentiated from its parent company.

Margaret Johnson, Group CEO of Leagas Delaney, said “the abc ivf brand development work has been one of those projects where you really feel like you are using your skill set to deliver outstanding work for a client that is really making a difference to people’s lives. This work is going to be rolled out globally, abc ivf will change the way the medical profession support couples in the future.”

Recognising the need for affordable, fair and equal access to IVF treatment, Professor Nargund has been developing a way to deliver low cost IVF in the UK; abc ivf is the result. Their mission is to change the world of IVF and offer simple, successful and high quality IVF treatment at the lowest cost per cycle in the UK; making IVF more accessible for as many people as possible.