Investec appoints Leagas Delaney as lead strategic and creative agency
Investec, the international specialist bank and asset manager, has appointed Leagas Delaney as its lead strategic and creative agency to help define and drive the organisation’s brand communications, sponsorships and activations in the UK.
Investec named Leagas Delaney following a selection process that lasted more than three months.
Leagas Delaney won the business because of the agency’s depth of thinking, understanding of the brand and market, and creative stretch. Competition for the work was intense. Investec is deeply grateful to the agencies which participated in the process, all of which exhibited powerful ideas.
Malcolm Fried, the Global Head of Marketing at Investec, said, “The Investec brand, strongly identified by our zebra icon, is built around attitude and personality. Our goal is to nurture and sustain a brand that is resonant with meaning and reflects our culture and service – the out of the ordinary way in which we do business.”
“Investec is a progressive and pioneering brand, a natural fit with Leagas Delaney and we are very excited to be working with them on their UK business. It was a hard fought pitch, against great competition so we are delighted to have been appointed,” Margaret Johnson, Global CEO Leagas Delaney.