News — 10 May 2019
By Leagas Delaney

Fergus Hay on the importance of building a brand and Uber's flotation on Euronews

by Leagas Delaney

Fergus Hay, CEO of Leagas Delaney was interviewed by Euronews for his views on Uber’s floatation. He talks about Uber’s profitability issues, the commercial implications of underinvesting in the brand, and how driving irrational preference will be essential for Uber’s long-term brand and business growth.