BASF appoints Leagas Delaney


Leagas Delaney are very proud to be working with BASF on their global corporate advertising as well as the innovations agenda. BASF is the world’s leading chemical company.

The first work from the new partnership showcased BASF’s innovation in a campaign highlighting the company’s solutions for utility poles. In extreme weather conditions like hurricanes or heavy snow, problems are often compounded for local communities by the lack of electricity. BASF’s ultra- light yet incredibly robust utility poles can withstand these extreme weather conditions maintaining power supply when it is needed most.

Leagas Delaney also developed the global #breatheandachieve social activation campaign to create awareness of BASF’s innovation to reduce air pollution via catalytic converters.

#breatheandachieve invited people around the world celebrate the power of cleaner air and how it benefits them by either being more productive or just seizing the moment. The campaign was very successful and has just been shortlisted by the European Excellence Awards.