The objective was to reveal the inspirational figure behind Penfolds’ global reputation as an eminent winemaker. And while there is an element of the history lesson in the story of Max Schubert, our audience want modern, sophisticated messaging that is served up utilising interesting film techniques and contemporary graphics, which is what we gave them.

The film features the story of Grange, Penfolds iconic wine, and how that shaped the destiny of the brand. Produced by Momoco in London, with a voice-over by Russell Crowe, it was named by one industry pundit as one of the films of the year.

Penfolds Grange Advert

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