While Patek Philippe has become famously known for the Generations campaign, it is important to highlight its watchmaking credentials and the fact that, as a family-owned, independent company, it has a particular way of creating timepieces.

The Institutional campaign has run for a number of years, showcasing the attitudes and procedures that differentiate Patek Philippe from its competitors – at all times reminding the reader that it is only because Patek Philippe is family-owned that it can create such distinctive watches.

Patek Philippe Institutional Advert
Patek Philippe Institutional Print Advert
Patek Philippe Institutional Print Advert

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