Do You Live an InterContinental Life?

Historically InterContinental had focused solely on the business traveller. This produced
a corporate brand personality that alienated leisure customers. Our research showed that
those seeking ‘luxury’ wanted experiences, not outmoded, materialistic choices.

With this knowledge Leagas Delaney created the line – ‘Do you live an InterContinental life?’ repositioning the hotel as a tourist destination.

Intercontinental Hotels Do You Live An Intercontinental Life Photography

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