How Long Does It Take
For the past 50 years Bermuda has focused primarily on attracting business, so it’s not been regarded as a go-to holiday destination. After the £100m renovation of the
Hamilton Princess Hotel and Beach Club, the client needed to raise awareness of the hotel and put Bermuda on the map as the perfect destination for a new, young audience.
Based on the fact that Bermuda is only 2 hours away from East Coast America, Leagas Delaney developed the ‘How long does it take to’ integrated campaign, with a high-impact film, OOH, print and digital, to establish the Hamilton Princess Hotel and Beach Club as the resort destination for leisure travellers.