40 Years 40 Ads — 10 Dec 2020
By Leagas Delaney

Post 40/40 - Patek Philippe 'Generations'

2014. Saving the best till last? The Patek Philippe campaign has run for nearly 25 years. Every few years we update the look and feel to be contemporary, but the campaign thought has never changed. A testimony to a visionary, confident client team. And some excellent directors and photographers who brought to life the line: ‘You never actually own a Patek Philippe. You merely look after it for the next generation.’ Timeless. 

Goodbye from our 40 years/40 ads idea. Hope you enjoyed looking at them as much as we did making them.  

Client: Patek Philippe | Title: ‘Generations’ | Office: London