Post 36/40 - Adidas 'La Victoire est en Nous' & 'Abuse'
1998. The year the June World Cup was held in France and we predicted France would win it: ‘La Victoire est en nous’ (Victory is within us) is one of the great end lines, written in April.
The photo is of the delirious million who filled the Champs- Elysees the night of the French victory watching our campaign beamed onto the Arc de Triomphe – the first and last time advertising was allowed.
Client: adidas | Title ‘Le Victoire est en Nous’ | Office: London