40 Years 40 Ads — 02 Dec 2020
By Leagas Delaney

Post 34/40 - Pictet 'Famous'

2005. ‘Small conversations’ is how we characterise our poster-like print campaign for Pictet, Switzerland’s pre-eminent financial institution, a campaign that has been running for 17 years. This ad reflected a desire to resolve the paradox of how to publicise a bank that was famously discrete. 

Print has become like some kind of pariah. Yet used with skill it is still a broadcast medium with real power and accuracy. As this campaign has proved for years.  

Client: Pictet | Title: ‘Famous’ | Office: London