40 Years 40 Ads — 27 Nov 2020
By Leagas Delaney

Post 31/40 - Adidas 'Assassin'

1996. Prince Naseem was an all-time great boxer. We expressed a view that he would make his mark if he went to the US. adidas agreed and we made this spot, announcing his entrance to America that would result in him becoming world champion.  

We are as hot on strategy as anyone can be but sometimes a creative idea actually creates the strategy. This might be a heresy, but it’s true – particularly with sports brands. 

Client: adidas| Title: ‘Assassin’ | Office: London