40 Years 40 Ads — 24 Nov 2020
By Leagas Delaney

Post 28/40 - Truman Bitter 'Nine Out of Ten Men'

1984. Truman’s was an East End beer at a time when Northern beers were deemed better. So we used Mike Reid as a Kray-like gangster to make sure people ‘preferred’ it. 

We thought this campaign really took on the Northern bitters until the client, a posh, well brought up boy, decided he didn’t like the tone. So it only went out for one flight. Big pity – the brand would have had a very distinctive, true voice. 

Client: Truman Bitter | Title: ‘Nine out of ten men’ | Office: London