40 Years 40 Ads — 19 Oct 2020
By Leagas Delaney

Post 2/40 - Pontins 'Mum'

1982. Pontins had famously bad advertising – owner Fred Pontin implored people to ‘Book Early’ into his holiday camps with a thumbs up! We soon changed that.

A simple premise that said we all become different people on holiday, and the sheer ambition of Paul Weiland’s direction turned them into a Silver winner at Cannes & Gold at the British Television Awards - proving there is no such thing as a bad client or sector.

Client: Pontins | Title: ‘Mum’ | Office: London