Post 2/40 - Pontins 'Mum'
1982. Pontins had famously bad advertising – owner Fred Pontin implored people to ‘Book Early’ into his holiday camps with a thumbs up! We soon changed that.
A simple premise that said we all become different people on holiday, and the sheer ambition of Paul Weiland’s direction turned them into a Silver winner at Cannes & Gold at the British Television Awards - proving there is no such thing as a bad client or sector.
Client: Pontins | Title: ‘Mum’ | Office: London