40 Years 40 Ads — 17 Nov 2020
By Leagas Delaney

Post 23/40 - Adidas 'Microchip'

1996. Robert Louis Dreyfuss, adidas CEO, didn’t think we could pull off this Leagas Delaney London spot for adidas. He warned us that he would be ‘disappointed’ if we blew it. He needn’t have worried: Alex Proyas of ‘I Robot’ fame, nailed it, with many techniques that turned up in his features. 

Every now and then a client comes along who needs help and is open to bold ideas that will change the fortunes of the company. And everyone in the organisation, from top to bottom, is in on it – and enjoys the ride. This was adidas. 

Client: adidas | Title: ‘Microchip | Office: London 

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