40 Years 40 Ads — 09 Nov 2020
By Leagas Delaney

Post 17/40 - IKEA 'Tidy Up'

1996. This IKEA spot won a Gold at Cannes. All four commercials in the campaign were really well shot, subtle but telling exaggerations. The year it ran, Leagas Delaney Paris was rated the most creative shop in France.  

IKEA is a wonderful idea. And because its mission is to democratise design, it has always received some campaigns that somehow do the same thing for advertising. 

Client: Ikea | Title: ‘Tidy up’ | Office: Paris