40 Years 40 Ads — 06 Nov 2020
By Leagas Delaney

Post 16/40 - Texas 'Wardrobe'

1991. Texas was a forerunner of B&Q and Homebase. They were intrigued by the idea that we could sell, sell, sell and still create a personality for the brand. We think we succeeded. 

We ran a series of these short spots about different lines, proving that retail can use price as a brand driver. ‘Prices worth going to Texas for’ is not a bad line, either. 

Client: Texas | Title: ‘Wardrobe’ | Office: London